What’s in a name…

Over the my past 4 years brewing, I’ve seen tonnes of great brewery logos and interesting names, that have often led to me wondering where and why they came around.

I’m pleased to say we’ve had our first response from a  commercial brewery that wasn’t a Macc Homebrewer.  It’s great to see some interesting origins coming along as well as the awesome logos, I personally am a big fan of Elusive’s 8 bit design, as well as Macclesfield Brewing Companies and hope to see more breweries added to the site soon.

So if you’ve got time to answer the following few questions whether you’re commercial or otherwise please either comment of drop an email to admin@macchomebrew.club

Where does the Brewery Name come from?

What inspired you to move into the commercial brewing world?

How did you come up with your logo design?

I’ve rejigged the layout so you don’t have to look far for the updates.


Urban Chicken Ale is one of those breweries, I remember him posting some of his fantastic labels on twitter and nudging him to enter a comp with them. Urban Chicken Ale, started off as Urban Chicken Homebrew before having recently made the leap into the commercial world of brewing, but I never did ask why Urban Chicken??

Tom Lewis – started off with the Poor House Brewery with  a couple of friends, he lived in an old Poor House so that’s a fairly easy one to work out – he is now the co-owner of Fivecloudbrew.co a little less obvious.

Toby Mckenzie of RedWillow Brewery has a nice description on his brewery name choice being made from the middle names of his children Red and Willow and if you look carefully at the logo it’s a tree made from Rs and Ws.

So what’s the point of this thread… well I thought it would be interesting to document where each brewery gets its name from and what if anything inspired the logo, in a paragraph or so.

From the non commercial homebrewer, to the Commercial breweries of The Runaway Brewery, Dark Star and Caveman and Elusive Brewing with his 8 bit designs, and hopefully anyone that fancies getting involved?

beernouveaulogoNext up Steve Dunkley of Beer Nouveau, as well as being a commercial brewery brewing from the ever popular railway arches, Steve also write the Homebrew Column for CAMRA and has active involvement with our arch-nemesis @mancshomebrew 

Where does the name Beer Nouveau come from?

How did I come up with Beer Nouveau? Not a clue. Alcohol was involved, absinthe to be exact. At least I think it was, I can’t really remember. I was drinking a fair bit of it at the time, I love the stuff. I also love art deco and art nouveau, so it most likely came from a combination of those things.

What inspired you to move into the commercial brewing world?

I went commercial because I’d got to the point where I was brewing more homebrew than even I could drink, and I didn’t have a proper job at the time (author isn’t real work) so we decided to licence the homebrew kit. I converted half the garage at home, sorted out the paperwork, and started selling my homebrew.

How did you come up with your logo design?

The logo itself is based on a really famous art deco carving on the front of a building somewhere that I’ve forgotten. I’ve said I’d give a case of beer to whoever can let me know which one it is, but no-one has yet.

Beer Nouveau also host the Sunday Sessions Live music in a brewery, hosting two bands doing acoustic sessions, no pre-booking, no ticket fees, just turn up and enjoy!

runawaybrewery_logo_rgb_aqua_rMark Welsby of The Runaway Brewery is the latest brewer to provide some more detail as to the origins of the brewery, here’s what he has to say.

Where does the Name The Runaway Brewery come from?

The Runaway Brewery is two old friends who’ve come together to escape the treadmill of modern life, to take on a new challenge – for us an adventure – to join the movement to modernise and help reinvigorate an important part of our culture – BEER! We want to brew great, modern beer. The kind of beer we would enjoy drinking. And making. Because brewing isn’t just about the end product, it’s about the process – the journey. So it’s worth doing right.

The name Runaway came primarily from what it felt like to pack in our safe/secure, more corporate lives, and set out to create a contemporary brewery, without really knowing what we were doing, other than wanting to change our quality of life, and produce great beer in order to do that. We didn’t brew or homebrew prior to starting the brewery so it really has been an adventure, a journey of sorts, and a new start in a world we knew little about before we set out – other than knowing exactly what we wanted to produce I suppose!

What inspired you to move into the commercial brewing world?

Opening a commercial brewery, brewing beer, was something we knew we could get passionate about; really get out teeth into, and that’s important if you’re going to spend 7 days a weeks living it! We’ve both had an interest in beer for a long time, and both felt the UK beer scene was in need of modernisation in order to remain an important part of our culture. We’d be fortunately enough to travel and seen how beer was starting to change nationally but globally too – so to become part of that change was/is really exciting.

How did you come up with your logo design?

We worked with a local designer to develop our logo, and similarly to the naming of the brewery we wanted something which represented us and our approach to beer: something contemporary and modern without being too experimental – serious and quality focused, without being sterile. On the surface it looks like a big ‘R’ and little more, but on closer inspection it actually forms a maze with a little ‘B’ in the centre. We had to tweak the first designs for the ‘B’ as they looked a bit too anatomical!  From a practical point of view, we also wanted an icon that would stand out on a bottle / pump clip, and would provide continuity and consistency across a range of products so we wouldn’t need to reinvent every time we made a new beer. We’ve had lots of positive feedback from our customers about it – and most importantly we aren’t sick of looking at it yet either! Result.


Elusive BrewingAndy Parker owner of Elusive Brewing:
Where does the Name Elusive Brewing come from?
The name actually comes from my online handle, tabamatu, which is Estonian for Elusive. I first used this handle when registering for Xbox live. I wanted something along the lines of Elusive but every combination thereof I tried was already registered, so I started to look at Elusive in different languages and settled on tabamatu. From there, when I started my blog I called it ‘musings of an elusive beer geek‘. When it came to naming the brewery (back in my home brewing days), Elusive Brewing became an obvious choice. It was then used commercially back in 2013 when I collaborated with Weird Beard on Nelson Saison and I figured from there it had to stick.
What inspired you to move into the commercial brewing world?
Ultimately it was my wife (Jane) who convinced me to go for it full time. The back story is documented on my blog but it certainly took a long time to get from making that decision to the start line!
How did you come up with your logo design?
The logo was designed by a friend of mine, Ceri Jones. Ceri works in graphic design and was keen to get on board with Elusive and help with our branding from the outset. The branding is rooted in 8 bit gaming and we use pixel art across all of our labels and artwork. I gave Ceri a very minimal brief and he came up with a range of ideas and evolved my favourite one into what it is now along with the ‘E’ barrel we use.


Dave Harrison-Ward ex MaccHomebewer and Owner/Brewer of  Macclesfield Brewing Company has provided an insight into his new brewery.

mbc-logo-smallThe name Macclesfield Brewing Company may seem an obvious choice, but it took a long time to come to that conclusion. During my time as a homebrewer it was all the rage to come up with a brewery name, mostly due to being able to add your beers on to Untappd for feedback, but coming up with something snappy is easier said than done. My aim with this brewing lark was to eventually become a commercial brewer, so I needed something that I could carry over.

For months I jotted down all kinds of random names into my little black brewing notepad and looking back some were plain ridiculous, but right in the middle of the list was Macc Brew Co (this is how I refer to it, but officially it’s registered as the full name). I initially didn’t want to pick a geographical name just in case I moved the brewery, but as time went on it seemed like the obvious choice. You see, Macclesfield is a great beer town, we have some great bars and pubs serving all kinds of tasty beverages, along with RedWillow brewery producing some superb beers and not to mention the great brewing heritage of the town. In the end I wanted to support the town and make a statement with the name. As it turns out, there hasn’t been a local brewery with Macclesfield in the name for over 60 years.


To kick things off the home brewers side, heres mine. –

Old Larry Brew Co. Fictionally founded January 2012

Old Larry Brew Co. founded out of the necessity to stop spending a fortune on Stella Artois having a year earlier olag-logobecome father to my first child (collection arrrrr). For me brewing was as much about money saving as it was a desire to start drinking something a little nicer.  First kit was a Coopers starter kit, I still use the original paddle and FV, but only for measuring now.

The Old Larry Brew Co. part I figured if my brewery needed a name it had to directly relate to the reduction in disposable income i.e. daughter number one. When my daughter was born she was give a teddy by her french cousins that they’re inseparable and a year after her birth (Jan 2012) Larry Lapin was looking pretty tired and hobo like and bizarrely I thought that might look quite good a rabbit sitting on a beer bottle, so it seemed like there was a good connection.


mhbcLet’s begin at Sadfield, this goes way back to pre-homebrew times as foreshortening of my full name, coined by a close friend, as possibly a very backhanded term of endearment.  The same friend, my go to ‘Quality Control’ is also responsible for the Picobrouwerij. Whilst on an day out in Altrincham to sort the details of an upcoming ex-gueuze-sion to enjoy the beers and bars of Bruges and Brussels, we sat drinking Brasserie LeFort from Brouwerij Omer Vander Ghinste whilst talking about my first homebrew batch (Saison 1) .  My friend, an avid Untappd-er insisted on ‘Checking In’ my homebrew (that he had drunk the night before) and given the massive Belgian influence to the occasion, elected for Sadfield Picobrouwerij (small brewery) as the brewery name.

The logo, Brussels influenced, is a hoppy play on Son Of Man by René Magritte. Son Of Man being fitting as the apple never falls far from the tree, and having a father that has homebrewed off and on since I was a child, and now fills his retirement with Extract brewing, my route into All-Grain brewing was a natural progression.



c1cb91cd-502f-48d7-b0e5-0b7b2f25dbd7.jpgBroken Banks Brewery was founded in Autumn 2015 after I received an all grain stove-top kit from Brooklyn Brew Shop allowing me to brew a 5 litre batch of something similar to BrewDog’s Punk IPA.

The name is from the street I live on in Macclesfield, in a 187 year old (Georgian!) former coaching house on what would have been the London road.

Whilst the Punk IPA ended up being an extraordinary gusher due to a poor understanding of the completion of fermentation, I’ve brewed four further 5 l batches of all grain, my favourite two being Four Saisons and Donald Juice an American Wheat beer.

I’ve just had delivery of a brew in a bag (BIAB) kit and am really looking forward to starting brewing again at a much bigger (20 l) scale, although the brewery will need a name change, I’m hoping to move house in the next year or so.


So it’s a start, I’m sure the origins of your brewery will be much more interesting than mine and possibly Sadfield Picobrouwerij is, but if you fancy being added to the page just drop a comment with a paragraph of how your brewery came around, if we get enough posts we’ll try to have two pages one for Commercial Breweries with links and logos and one for your homebrew brewery with links and logos.

alternatively you can email admin@macchomebrew.club and someone will upload it for you.



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